Download any resources you may need to spread the word about your challenge and why you're fundraising for vital dementia research.
Press template guide
How it all works
Got a question about Cycling Down Dementia?
We’ve got answers for you below. And if you still can’t find what you’re looking for, you can get in touch here.
We’ve been blown away by the support for Cycling Down Dementia, and lots of you have shared with us how the challenge has helped you stay active during lockdown and while social distancing.
Now more than ever our collective health and wellbeing is so important, and we’d like to offer Cycling Down Dementia to as many cyclists as possible throughout the coming months. We've therefore decided to extend the challenge to finish on 31 August instead of the end of June.
More cyclists joining the Cycling Down Dementia ranks means, in turn, more people fundraising and supporting us at a critical time. We’re predicting a 45% drop in support for our work as a direct result of COVID-19, so our cyclists' fantastic efforts help us continue to fund life-changing dementia research.
If you were planning to finish on 30 June you can still do that, or you can continue to the end of August – don’t forget this is your challenge, so complete it as suits you! Please just note that the overall campaign will be running until 31 August so you may still receive campaign emails up until the end of August, we hope you will understand.
If you have any questions please do get in touch. We’re making use of the government’s Job Retention Scheme so there may be a delay in our response due to staff being furloughed, but we’ll get back to you as soon as possible. You can contact us at firstname.lastname@example.org
We must all take precautions to help reduce the transmission of COVID-19, and we encourage you to keep up-to-date with the latest government guidance. Current government advice is that you can go for a walk or exercise outdoors if you stay more than two metres apart from others. As Cycling Down Dementia is a virtual event, you do your activities on your own. Thousands across the UK will also be taking part in their own way, so although you’ll be doing it on your own, you won’t be alone. You can view the latest government advice on social distancing here or if you have any questions email us at email@example.com.
At the moment, the fulfilment organisation that we work with, Partridges, are remote working, like most of the UK. Therefore, all fulfilment activity is reduced during this period. This is in line with government guidelines, to ease pressure on the postal and delivery networks during this period, and to keep their staff safe. This means that any items that you order, or that you’re due, will be delayed. Don’t worry though, you’ll still get your item once the service resumes again and we’ll keep you updated. Thank you for your patience and understanding.
Cycling Down Dementia is a virtual cycling challenge from Alzheimer’s Research UK, supported by Garmin.
We’re challenging you to ride 300km (Pioneer), 1,500km (Epic) or a distance of your choice (Maverick) between 1 April and 31 August to raise £150 for life-changing dementia research.
By taking on this challenge for the UK’s leading dementia research charity, you’ll be helping to make breakthroughs possible in dementia research for the 850,000 people living with dementia in the UK and their families.
Go on, take on the challenge today! 😊
2. Follow the steps to create a Cycling Down Dementia supporter page, where people can view your progress and sponsor you. Connect your supporter page to either Strava (watch this video to find out more) or MapMyFitness (watch this video to find out more) to make sure your activity is tracked.
3. Make sure you track every activity you do, otherwise it won’t be counted towards your total. You can also manually log your rides if you don't use a tracker.
4. Get cycling! If you’re looking for inspiration and motivation during this time, join our dedicated Facebook group: Cycling Down Dementia - TeamARUK.
5. Check your progress on the leaderboards and see how you compare to the Cycling Down Dementia community.
You choose how and when you ride. The challenge runs from 1 April to 31 August 2020 and you can take on the 500km (Pioneer), 1,500km (Epic), or a distance of your choice (Maverick) to raise £150. You can log your kms any way you like, whether on an indoor bike or on the road, with Strava or MapMyFitness (or you can log them manually).
Yes! A team can be anyone you like: friends, family, work colleagues or your cycling club. When you register, you can create a team or join one if it’s already been set up. If you’re in charge of setting up the team, follow these simple steps:
1. Create a name for your team while you’re registering.
2. Once you’ve finished your registration and have set up your own team page, use the “Invite Members” button on your team page to send email invitations.
3. If someone else has set up the team, just search for the team name when you’re registering and you’ll be automatically connected once you complete your registration.
Company: If the organisation you work for has chosen Alzheimer’s Research UK as your charity of the year, select your organisation name from the drop-down at signup so your challenge will count towards your company total.
Team: teams are a great way to measure your kms and encourage a little friendly fundraising competition with people you know. Once you’ve signed up, visit your everydayhero page and click "Create a new team" or "Join an existing team" on the right.
The Pioneer challenge is 500km and Epic is 1,500km. The Maverick option lets you choose the distance you ride - it's your choice (but make it a challenge!).
Nope, Cycling Down Dementia is completely free! We just ask you to set yourself a challenge that will push you, and ask your friends, family and colleagues to sponsor you to hit your £150 (or more) target so we can continue funding life-changing dementia research.
a. If you have a tracking device, then watch the following videos to see how to link your fitness app to your everydayhero page:
b. Strava: https://vimeo.com/195477098
c. Mapmyfitness: https://vimeo.com/195456147
d. If you don’t have a tracking device then you can add your lengths manually on your supporter page, just login to your fundraising page and add your ride on your activity feed.
Yes – we'd love for you to be involved again this year! Use your login details from the previous year when you sign up this year and you can set up your Cycling Down Dementia 2020 page. We'd advise doing a short test run to make sure your accounts are set up correctly and that your tracker is still connected before you start your rides!
If you completed 500km last year, why not challenge yourself to our Epic 1,500km challenge or set your own challenge as a Maverick?
Yes! You can still set up your supporter page and add rides manually within everydayhero, the fundraising platform.
Absolutely not! You can do it your own way – whether that's cycling 150km a week on an indoor bike for ten weeks or clocking up the kms outdoors at weekends. As long as you track all your activity with your tracking app (or manually add the rides) you can complete the challenge however you choose.
No, unfortunately not as they are two separate challenges. But drop us an email at firstname.lastname@example.org and we can talk you through your options.
Yes, you can! You can buy one through our online shop, or if you raise £400 we’ll send you one for free!
Yes, there are some downloads at the top of this page to help you with your fundraising to hit your £150 (or more) target and promote your Cycling Down Dementia challenge!
a. Dementia is one of our greatest medical challenges but at Alzheimer's Research UK, taking on a challenge is what we do best.
b. The money you raise will help fund our pioneering research programmes to make breakthroughs possible for people with dementia and their families. Every £20 you raise will power another hour of life-changing research.
c. You can find out more about what we do here.
Sharing your story is a great way to raise awareness of your challenge, Cycling Down Dementia and Alzheimer’s Research UK more widely!
If you've been affected by dementia or are taking on your challenge in an interesting or different way, the press may be interested!
We have an easy to use press release and guide, available here. Simply follow the instructions to contact your local paper with your story. If you need support with this then please get in touch with us at email@example.com
When you sign up to Cycling Down Dementia an online fundraising page will be automatically created for you with a target of £150 (but you can increase this if you like!).
To make the most of your page, we recommend you:
- Add a photo – so everyone can see your face!
- Set a target – we know that pages with targets raise more.
- Complete the ‘About me’ section – tell people why you’re challenging yourself for Alzheimer’s Research UK.
- Share your page – as far and as wide as you can using email and social media.
- Update – keep updating your page and sharing it throughout your challenge.
During Cycling Down Dementia we’ll be in touch regularly to help you make the most of your page and share extra fundraising ideas with you!
Donating through Gift Aid means we can claim an extra 25p for every £1 you donate to our life-changing research. It won't cost you any extra, but will make a big difference to what we can achieve with your support. Please note, you must be a UK taxpayer to enable us to claim Gift Aid.
UK Cycling Events (UKCE) is a dedicated cycling events organisation passionate about encouraging all abilities of rider to experience the best cycling the UK has to offer. It runs well-organised, friendly events including road sportives and mountain bike events, which are suitable for riders of all ages and abilities.
Cycling Weekly is a dedicated hub for all things bike-related, including cycling news, a shop, deals, and much more!
Alzheimer's Research UK is lucky enough to be the charity partner with both of these for Cycling Down Dementia and The Treble Challenge.
Jon Snow is a supporter of Alzheimer's Research UK and has volunteered his time to be part of our campaigns over the years, most recently Cycling Down Dementia.
We're pleased to announce that Garmin has become the official sponsor of our sporting events for the next three years, which also includes the Treble Challenge. We will work together to help reduce people’s risk of developing dementia by encouraging them to make positive lifestyle changes.
Everydayhero is the platform that's the home of our Cycling Down Dementia website and fundraising pages. We've been working with everydayhero for a number of years on our virtual events. JustGiving is a sister platform to everydayhero and they are both products of Blackbaud.